Known for his active personality and passion for calligraphy and for travelling around the globe, the life of airline pilot Johannes W. suddenly came to a halt when the pandemic hit.
Despite being more grounded than ever, Johannes got an unlikely idea when he came across one of his thousands of fonts and went on to launch a fashion brand with the motto HOCH WIE NIE – higher than ever – and original fonts.
By combining a versatile design, comfortable and sustainable materials, and original fonts created by himself, Johannes went on to launch Hoch Wie Nie to inspire people to reach higher – to reach for hope, happiness, purpose, success – or whatever you decide that “high” means to you.